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What is a logo?

A logo is a combination of text and visual imagery that serves two purposes. It tells people the name of the company and it creates a visual symbol that represents your business.

These combinations should project certain qualities, attributes and emotions through shape and colour. It’s common sense to spend time on your logo as its the first thing that people see; it’s the look of your company; and it’s going to reflect what you do.

Make the text part of your logo clear and readable. Avoid having too many colours and type styles. When you’re starting out with your logo, one of the most important characteristics is that the text of your company name is clear and easy to read at a distance, as it may appear on vehicles, building signs, posters or some other place where the logo is seen at a distance or at some speed.

Having a professional looking, well designed logo builds trust. Potential customers are more likely to do business with you if you have a well designed logo. If your logo uses cheap childish looking clipart and looks like it was designed in Microsoft Word, people will question how well you are able to deliver your core business products/services.

Whilst taking into account and understanding the surfaces, colour, shape and contour of the vehicle, our solutions help you achieve your business goal with a creative and commercially viable image brand.